Life after Supercars is about to take an exciting turn for Bryce Fullwood, and it’s not just about hanging up his racing helmet. As one chapter closes, another bold venture begins—this time, as a businessman. After six consecutive seasons in the Repco Supercars Championship, Fullwood is stepping off the full-time grid in 2026, but he’s far from slowing down. Here’s the twist: while many racers fade into the background during their hiatus, Fullwood is gearing up to launch his own business, blending his passion for racing with his knack for innovation.
But here’s where it gets intriguing: Fullwood’s departure from the #14 Brad Jones Racing seat, now occupied by Cameron Hill, has left him on the sidelines for at least a year. Yet, he remains one of the most high-profile free agents in the Ryco Enduro Cup co-driving scene. Is this a setback, or a strategic pause? While rivals like James Courtney, Nick Percat, and Will Davison have secured their spots in The Bend 500 and Bathurst 1000, Fullwood’s future remains uncertain—though there’s a chance he could stay with BJR as André Heimgartner’s co-driver. But whether or not that happens, one thing is clear: Fullwood is already revving up something big behind the scenes.
In a recent chat with V8 Sleuth, Fullwood spilled the beans: ‘I’m in the midst of starting a business,’ he revealed. But this isn’t just any business—it’s a venture rooted in his lifelong love for building and customizing cars. From crafting one-of-a-kind parts to mastering 3D modeling, 3D printing, and CNC machining, Fullwood’s hands-on approach is the driving force behind his new endeavor. And this is the part most people miss: over the years, he’s created custom parts for his own projects, often because no one else could—or would—do it right. Now, he’s turning that expertise into a full-fledged business.
But here’s the controversial question: Can a racer-turned-entrepreneur truly succeed in a field as competitive as custom car parts? Fullwood’s three Supercars Championship podiums prove he’s no stranger to challenges, but the business world is a different race altogether. Yet, his passion and skill set suggest he’s up for the challenge. What do you think—is Fullwood’s new venture a pit stop or a pole position in his career? Let us know in the comments below!
